Our Strategy Products & Services.

Here are the types of questions we can
help you answer …

Cultural Intelligence & Insight

  • Ethnographic Research

    As everyone starts mine the same data through the same tools, we believe the best place to find an edge is by spending time with your customers in the real world, understanding them in the present tense.

    What do our consumers really care about— and how is that evolving?

  • Consumer Insight Mining

    As brands drown in bloated dashboards and surface-level social sentiment, we help you stay truly customer-centric, by decoding the real drivers of choice beneath what people say and post

    What is the status of our brand in the mind of our customer ?

  • Customer Segmentation

    Demographic boxes and purchase funnels no longer capture the messy, multidimensional nature of modern customers. We map the tensions, mindsets, and motivations that determine where and when to connect with customers

    How can we focus our outreach to where it drives the highest relevance—and the highest return?

Strategic Brand Development

  • Brand Strategy & Marketing Mix

    In a fragmented landscape, brands are chasing relevance across too many channels. We believe brand strategy needs to be the multiplier of marketing performance. It should act as both compass and filter—defining who you are, what you stand for, and how you show up—so every dollar spent works harder and adds up to something bigger.

    How can we use brand as the anchor to optimise our spend—so every channel amplifies, rather than fragments, our impact

  • Positioning, Identity & Brand World

    In the era of blanding, too many brands are starting to look, sound, and feel the same—safe fonts, vague missions, borrowed tones. Distinctiveness is being sacrificed at the altar of best practice. We believe positioning isn’t about fitting in—it’s about standing out and standing apart, by changing the playing field your brand operates on.

    How can we lift and separate our brand from the competitive set?

  • GTM, Channel and Social Strategy

    In an algorithm-driven world, even the smartest marketing can disappear without a trace. In a world where people are taking drastic steps to block ads, the brands who’ll still be relevant in tomorrow’s world will be the ones who have remembered to treat people as people, educate them, entertain them, connect them with each other, be useful to them.

    How do we keep engaging our customers in a way that keeps us salient, resonant and preferred?

Pan Asian Market Navigation

  • Cultural Strategy

    In a saturated landscape where attention is fleeting, every channel is saturated and people are actively tuning out ads, the brands who seek to play an active role in culture are more likely to cut through and become preferred

    How do we root our brand in local culture to punch above our weight in relevance, affinity and sales?

  • Market Entry Strategy

    Many brands enter new markets with a global playbook and a launch budget—but earn no real cultural foothold. They fail to appreciate the unique nuances that characterise the challenges and opportunities which govern a new market opportunity

    What are the commercial levers and cultural institutions we need to navigate & prioritise to successfully enter this market?

  • Localisation Playbook

    Too often, global campaigns are "translated" rather than truly adapted—losing emotional nuance, cultural context, and creative power in the process. We believe localisation isn’t about changing words—it’s about earning resonance.

    How do we nuance the tone, visual world, and campaign direction for maximum cultural and creative impact?

Venture Building & Brand Transformation

  • Innovation Strategy & Futuring Workshops

    No one wants to be the next Nokia or Blackberry. Our philosophy on innovation is must be grounded in foresight and fuelled by imagination. Our futuring workshops blend cultural signals, emergent behaviours, and strategic provocations to help brands explore what's next—

    What future shifts in culture, category, and customer behaviour should we be designing for now to unlock future growth?

  • MVP Design & Sprint Facilitation

    Great ideas often die in the gap between inspiration and execution—slowed by internal debates, unclear direction, and over-engineered solutions that never see daylight. We help you clear the path from challenge definition to rapid prototyping by subverting your usual process.

    How can we be testing, learning and iterating with real users before we waste time and budget building the wrong thing?

  • Internal Transformation Blueprints

    Transformation needs to be a team sport. Many transformation efforts fail not because of bad strategy—but because the firm doesn’t understand it, believe in it, or know how to act on it. Our blueprints turn abstract vision into actionable plans by aligning teams around the “why,” the “where next,” and the “what now.”

    How do we create a transformation strategy our people rally behind, contribute to and carry forward?

Fractional Leadership & Embedded Expertise

  • CMO / CEO advisory

    As marketing teams get leaner and more juniorised, senior marketing and growth leaders are increasingly left without a strategic partner to challenge thinking, pressure-test plans, or translate ambition into action. We believe even the sharpest leaders need a sparring partner.

    Can I find someone to spar with at a senior level—with radical candour, to sharpen and stress-test strategy and give me clarity and conviction required to lead?

  • Pitch & Narrative Development

    Facts alone don’t win. Without a clear, compelling story, even the strongest strategies can struggle to land. We believe storytelling is the most powerful tool in strategy. The right narrative doesn’t just inform—it frames belief, builds desire, and moves decisions.

    How can we elevate this new business proposal through superior story design?

  • Strategic Thinking & Presentation Coaching

    We believe strategic clarity and compelling delivery go hand-in-hand. We help teams sharpen their thinking, simplify their story, and communicate it in a way that’s confident, structured, and impossible to ignore—because how you say it matters as much as what you say

    How do we turn smart thinking into sharp storytelling—so our team’s ideas land clearly, credibly and with impact?